Tier 01 / Outbound · Sales Engine & GTM Execution

A go-to-market engine
built from the ground up
to run your whole sales motion.

AI-powered workflows wired across your full sales funnel, inbound and outbound, built on the tools your team already runs.

TAM mapping & ICP targeting

Map your TAM and reach every account the moment they're ready to buy.

You end up with a ranked short list of accounts worth calling today, written straight into your CRM. We get there by narrowing your whole market by fit, company profile, tech stack, and live buying signals, so your reps stop guessing who to chase and start the day knowing who to call first.

Channel strategy & execution

The right channels for how your market buys.

You get a clear answer on where to spend your effort: which channels your buyers respond to, and which ones to drop. It comes from how your market really buys, so the plan fits you rather than someone else's playbook. Take it and run it yourself, or hand the outreach to us.

AI workflows for every funnel stage

Run AI workflows alongside every rep so pipeline stops dying in the gaps.

Your reps stop losing deals to the admin work between steps. Research, personalization, and follow-up run in the background, so every conversation reaches them already prepared, and nothing sits waiting for someone to remember it.

Teams that trust us to scale smarter
My Way
Groeileaders
Dymaxa
Fülhaus
likifin
chainels
The Børging Company
My Way
Groeileaders
Dymaxa
Fülhaus
likifin
chainels
The Børging Company
The problem

Your team is doing the work
a system should be doing.

Today your pipeline depends on who's chasing what this week, and the moment someone gets busy it stalls. We build the engine that does that work for you, so growth stops riding on effort and starts running on something repeatable.

Without an engine

Effort scales linearly. Burnout is automatic.

SDRs hand-picking accounts in a spreadsheet
Sequences that read like every other vendor's
Hot replies sitting unrouted for 36+ hours
Inbox health degrading without anyone noticing
Pipeline forecasts based on rep gut-feel
We wire →
With the engine

Systems compound. Every week is faster than the last.

TAM mapped, scored, and refreshed weekly
Sequences personalized off six live signals per account
Replies routed in under 90 seconds with full context
Domain & inbox warm-up monitored as infrastructure
Pipeline tied back to source, signal, and sequence
€3M+
added to client pipeline through systems we've built
Groeileaders
0-7 wks
no rip-and-replace; we build inside what you have
Dymaxa
+60%
conversion lift on outbound
Groeileaders
1 stack
to first qualified pipeline post-launch
Dymaxa
What you get

Here's everything
we build for you.

Everything below adds up to one machine for filling your pipeline. It works out which companies are worth your reps' time, opens each conversation in a way that earns a reply, and lands the meeting on the calendar, so nobody's living in ten browser tabs to make it happen. Open any step to see how it runs.

How we work

We build it with you.
Then it's yours.

No 80-page deck handoff. We diagnose, build inside your stack, embed with your team, and the system gets sharper the longer it runs.

1
Week 1–2

Diagnose

Audit your data, stack, and sales motion. Identify the highest-leverage workflows to wire first.

You'll see
  • A written diagnostic of where pipeline is leaking right now
  • A ranked list of 3–5 workflows we'd build first, with expected impact
  • A clear scope, timeline, and what success looks like at week 7
What we'll need
  • Read access to your CRM and outbound tools
  • One ops/RevOps lead, ~3 hours that fortnight
  • Last 6 months of pipeline + win-loss data
2
Week 3–6

Build

Inside your stack, end to end. Workflows, integrations, and AI pieces engineered to your motion.

You'll see
  • Workflows going live one-by-one inside your own CRM
  • Weekly demo of what shipped + what's next
  • The first qualified pipeline come through the new system
What we'll need
  • Admin access to your CRM and the tools we wire together
  • 2–4 hours/week from a sales lead for QA on the outbound voice
  • Approval on a small monthly tool budget (~€500–€1,500)
3
Week 6–9

Embed

Train your team to operate it. Documentation, runbooks, and the handoff so the system stays with you.

You'll see
  • Screen-recorded runbooks for every workflow your team will operate
  • A 60-minute live training with your ops + sales leads
  • The system fully owned by your team, with us on standby
What we'll need
  • 2 hours from each rep/operator for the live training session
  • One ops lead designated as the long-term owner
  • Sign-off on the documented runbook library
4
Ongoing

Compound

Monthly tuning, model retraining, and new workflow layers as your motion evolves. The engine improves with use.

You'll see
  • Monthly performance review · what's working, what to retire
  • Retrained scoring/personalization models off your latest data
  • New workflow layers added as your motion expands
What we'll need
  • 30–60 min monthly review with the RevOps lead
  • Ongoing access to read CRM signals + reply data
  • Light retainer or build credits · cancel any time
The living workflow

From your win/loss history
to a booked meeting, and back again.

The tools are never a fixed template: we choose them around how your team sells, and build on the stack you already run. And the engine keeps turning: what closes this quarter sharpens what it looks for in the next.

The full playbookClick a step above to build the play, tool by tool
The tools we use

The best tool for each job,
wired into one system.

We start with how you sell and the tools you already run, then choose what fits. Here's what we typically wire together for a Sales Engine build.

HubSpot HubSpot CRM
The CRM the engine writes into: every account, score and booked meeting lands here.
Learn more ↗
ZoomInfo ZoomInfo Data
Pulls the account universe and filters it to your ICP: firmographics, org charts, headcount.
Learn more ↗
BuiltWith BuiltWith Technographics
Reads the tech stack each account runs, so fit is based on what they use.
Learn more ↗
G2 G2 Intent
Flags the accounts viewing your category, your profile, or your competitors.
Learn more ↗
LinkedIn LinkedIn Channel
Sales Navigator signals: job changes, hiring and funding on your target accounts.
Learn more ↗
Clearbit Clearbit Enrichment
Fills the firmographic gaps on every record before it moves.
Learn more ↗
Clay Clay Enrichment
The workbench: waterfalls the providers, finds the committee, and dedupes against your CRM.
Learn more ↗
Claude Claude AI
Reads your win/loss history, writes the ICP, and drafts the first line for each contact.
Learn more ↗
ChatGPT ChatGPT AI
Classifies replies by intent so the right ones reach a rep. Same job as Claude, whichever fits the play.
Learn more ↗
Notion Notion Docs
Where the ICP, playbooks and voice rules live, so the engine writes in your words.
Learn more ↗
Instantly Instantly Sending
Runs the email track, with warm-up and deliverability guardrails built in.
Learn more ↗
HeyReach HeyReach LinkedIn
Runs the LinkedIn track on the same clock as the email.
Learn more ↗
Chili Piper Chili Piper Routing
Books the meeting on the right rep's calendar the moment a reply lands.
Learn more ↗
n8n n8n Automation
Wires the steps together, so each one triggers the next without a human.
Learn more ↗
Slack Slack Notify
Drops the brief and the alert where your reps already work.
Learn more ↗

What clients say

Read result from teams we've worked with
Almaz Ayupov
★★★★★

Questions

Questions we get asked
How is Nebor different from a lead generation agency? +
Lead-gen agencies hand you a list. We build the systems inside your company · the data backbone, workflows, and integrations your team owns and operates. When we're done, the infrastructure stays with you and keeps compounding.
How long before we see results? +
Most clients see their first qualified pipeline within 0-7 weeks of launch. But we're honest: building a sustainable GTM system isn't overnight work. The clients who get the best results understand this is an investment in infrastructure that compounds.
What if we already have a CRM and some tools in place? +
Better. We work with what you have and optimize the stack. We don't rip and replace · we integrate into your existing ecosystem and build workflows around your current setup.
Who is this for? +
B2B teams with a clear value proposition who want to scale outbound, improve inbound quality, or clean up GTM operations. Our best clients compare us to hiring a sales rep instead of buying a tool.
What does pricing look like? +
Implementation packages start with a one-time setup fee plus monthly monitoring. Exact scope depends on whether you need the full GTM stack or specific workflows. Book a call and we'll scope it.
What tools do you work with? +
Whatever your stack already has. Most builds sit on HubSpot or Salesforce as the core, with Clay orchestrating data and enrichment and a layer of AI (Claude) for research and personalization. The full toolset lives in the workflow below: we choose per situation, and you never buy a tool you do not need.

Build the engine

A 30-minute call to scope what a Sales Engine looks like for your business: what we'd build first, where it plugs in, and what it'll move.

Contact us